More than a CRM
As part of monday.com's targeted advertising efforts, we've created a segmented ad for an audience interested in CRM tools. This ad was a pilot for new photographic style, which will allow simplified, flexible, fast templates work - that will give the team the ability to replicate and adapt the ad for a wide range of other segmented audiences.
Client - monday.com
Media - Youtube acquisition ad
Role - Creative & design
Date - January 2021
Some Numbers…
Based on data counted on all editing versions of the ad, by February 2021. the campaign is still live and continues to accrue views
+46.7%
View rate - in comparison to other Youtube ads that were live in the same period of time.
x4
monday.com is not a CRM software. Compared to previous CRM ads that went live in the same period, this ad brought X4 users who used monday.com for their specific need - as a CRM.
1 million
Impressions across all the versions we made for this ad (short, long, different openings etc.)
Created at monday.com’s creative department with the talented Ari Kuchar, Ran Daskal, Yoav Bender, Sigal Nugasy, Sagie Huberman, Dovev Alperson